not to be confused with Soenario Sanrio Company, Ltd. ( 株式会社サンリオ, Kabushikigaisha Sanrio ) [ 4 ] is a japanese party that designs, licenses and produces products focusing on the kawaii ( “ cunning ” ) segment of japanese democratic culture. Their products include stationery, school supplies, gifts, and accessories that are sold cosmopolitan, including at forte brand retail stores in Japan. Sanrio ‘s best-known character is Hello Kitty, a little anthropomorphic girl cat, [ 5 ] [ 6 ] [ 7 ] and one of the most successful commercialize brands in the universe. [ 8 ] Besides selling character goods, Sanrio takes depart in moviefilm output and print. Sanrio has the license to produce Peanuts merchandise for the japanese market. besides, Sanrio owns the Mr. Men and Little Miss characters, having purchased the rights to them in 2011, taking over Chorion ‘s THOIP caller. Their animatronics branch, called Kokoro Company, Ltd. ( kokoro being japanese for ‘heart ‘ ), is best known for the Actroid android. They even play a share in the flying food industry, running a franchise of KFC in Saitama Prefecture.
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history [edit ]
The company was founded by Shintaro Tsuji as the Yamanashi Silk Company in 1960, using ¥ 1,000,000 in capital. In 1962, Tsuji expanded his enterprise from silk to rubber sandals with flowers painted on them. [ 9 ] Tsuji noted the profits gained by merely adding a cute design to the sandals and rent cartoonists to design cute characters for his trade in reception. [ 9 ] In 1973 the company was formally established under the name Sanrio. The company ‘s european web site says the mention comes from the spanish words san ( ‘holy ‘ ) and río ( ‘river ‘ ). [ 10 ] The book Kore ga Sanrio no Himitsu Desu ( これがサンリオの秘密です ) or This is the Sanrio Company Secret gives another beginning of the diagnose. [ 11 ] According to this script, Tsuji, Sanrio ‘s founder, said that Yamanashi ( 山梨 ), character of the company ‘s early appoint, has an alternative on’yomi reading of Sanri. The remaining o was added from the ou ( オウ ) voice people make when they are excited. [ 11 ] The party produced a line of character merchandise around gift-giving occasions. [ 10 ] Hello Kitty was added to the batting order of early Sanrio characters in 1974 and the beginning relate merchandise was released the comply year. The democratic feline whose mouth is normally inconspicuous has had both peaks and drops in sales over the years, but constantly has been the highest contributor to Sanrio ‘s sales. other notably popular characters through the years have been The Little Twin Stars, My Melody, Keroppi, Tuxedo Sam, Badtz-Maru, Chococat, Cinnamoroll, Sugarbunnies, Jewelpet and Wish me mell. Sanrio constantly adds new characters to its batting order. specific characters are rotated in and out of active production. [ 12 ] For a short-circuit time, Osamu Tezuka ‘s baby unicorn fictional character Unico, who starred in two feature-length anime movies in the early on 1980s, was besides part of the Sanrio empire ; however, the rights to Unico shifted to Osamu Tezuka ‘s own caller after Tezuka ‘s death in 1989. In late 2003, Sanrio won the “ circus tent Brand with a conscience ” award from the Medinge Group of Sweden for its communication principles. [ 13 ] The caller has partnered with UNICEF since 1984. In 2006, Sanrio launched Sanrio Digital together with Typhoon Games to expand to the Internet, on-line games and mobile services. 2010 was Sanrio ‘s fiftieth anniversary. In conjunction with this, Build-A-Bear Workshop released limited edition stuffed toys of respective Sanrio characters, including Hello Kitty, Chococat, My Melody and Keroppi. [ 14 ] Hello Kitty is alleged to be drawn in a alike style to the rabbit Miffy. On August 26, 2010, Mercis BV, representing Miffy ‘s godhead Dick Bruna, brought befit against Sanrio with the claim that one of Hello Kitty ‘s companion characters, a rabbit named Cathy, infringes on the copyright and trademark of Miffy. [ 15 ] On November 2, 2010, a dutch woo ruled against Sanrio and ordered the company to stop market Cathy products in Belgium, Luxembourg, and the Netherlands. [ 15 ] [ 16 ] [ 17 ] Following the March 11, 2011 earthquake and tsunami in Japan, Sanrio and Mercis reached an out-of-court settlement on June 7, 2011 for Sanrio to halt production cosmopolitan of merchandise that sport Cathy. They besides jointly announced a €150,000 contribution to earthquake victims. [ 18 ] In December 2011, Sanrio Global acquired the rights to the Mr. Men and Little Miss characters which includes the auxiliary Mr Men Films Ltd. In June 2016, it was announced that Sanrio had partnered with Loot Crate, Inc on a bi-monthly box. [ 19 ] In June 2020, it was announced that the company ‘s founder and President, Shintaro Tsuji, would step down from the role and hired hand control of the party to his grandson, Tomokuni Tsuji, after 60 years of running the company. [ 20 ]
Locations [edit ]
Sanrio Inc. is Sanrio ‘s american auxiliary Sanrio Inc. has offices in South San Francisco, California, and Torrance, California. Sanrio ‘s first westerly Hemisphere store opened in San Jose ‘s Eastridge Mall. In 2008, Sanrio opened its high-end boutique called Sanrio Luxe in New York City ‘s Times Square. In the Western Hemisphere, Sanrio character-branded products are sold in upwards of 13,000 locations including department, specialization, national chain stores and over 85 Sanrio boutiques. In April 2010, the first and entirely Sanrio-licensed restaurant ( Sanrio Cafe ) in the U.S. opened at Pearlridge ‘s Downtown phase in Aiea, Hawaii. In 2004, Sanrio Co. Ltd., expanded its license to one of its major licensee and lavish suppliers Nakajima USA to include the own and function of all Sanrio branded stores in the US, overseeing the relationships between individual licensed stores and supplying all categories of products for the retail stores in the US and wholesale accounts. Sanrio hosts two theme parks in Japan, Sanrio Puroland in Tama, Tokyo, and Harmonyland [ 21 ] [ 22 ] in Hiji, Ōita, Kyūshū .
Characters [edit ]
Sanrio has created a large count of characters, the best know of which is Hello Kitty. early well known characters include My Melody, Keroppi, Bad Badtz-Maru, Cinnamoroll, Jewelpet, Gudetama, and Aggressive Retsuko .
Filmography [edit ]
theatrical [edit ]
From 1977 to 1985, Sanrio produced movies through their Sanrio Films label. After A Journey Through Fairyland Sanrio switched gears and started doing unretentive films, OAVs, and television receiver shows based on their characters. In 2006, Sanrio announced they are again going to do feature-length films.
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television receiver animation [edit ]
Sanrio began its interest in production of television animation during the late 1980s and early 1990s, starting with the US-made Hello Kitty’s Furry Tale Theater in 1987. The quality My Melody got her first star role in an inspire series in the anime television series, Onegai My Melody, which foremost aired on television Osaka on April 3, 2005 and was produced by Studio Comet. The Sugarbunnies franchise was belated adapted into a 7-minute short series in 2007, and was popular adequate to gain two sequels. Jewelpet was besides adapted into an anime metaseries in 2009, which was besides produced by Studio Comet, spanning 6 official seasons and one theatrical performance movie, making it the longest carry anime adaptation of a Sanrio franchise in history. Show by Rock!!, a game by Sanrio and Geechs got an zanzibar copal adaptation produced by Bones in 2015. Aggretsuko besides get three animated adaptations by Fanworks, one aired on Tokyo Broadcasting System and the later two were released officially on Netflix .
Video Games [edit ]
Sanrio Digital produces and publishes digital message based on globally celebrated Sanrio intellectual property assets like Hello Kitty, My Melody, Badtz Maru and many others. Among the games are : “ The Adventures of Hello Kitty & Friends ”, “ Hello Kitty : roller Rescue ”, “ Hello Kitty : birthday Adventures ” and “ Hello Kitty Seasons ” .
Publishing [edit ]
Sanrio publishes many books featuring its own characters. It besides publishes art books ( for exemplify, those by Keibun Ōta ). Sanrio publishes books in many languages, including japanese and english. Sanrio published television games in the early 1990s under the name Character Soft .
Notes [edit ]
far reading [edit ]
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